We frequently have customers complain to us about the following: "Advertising is a waste of time and money - why does anyone do it?" "I need to increase my sales but nothing is working ... should I do more advertising?" "I get all of my customers from referrals - that was great for the first year, but now I need more" Even with the best advertisement designs and largest budgets businesses will see poor performance from their budget if they do not have a clear understanding of their customer's needs, desires and options. Do you know what are the top 3 most critical questions each buyer asks? |
Forensic Marketing
- Do you know what is your UVVP
(Unique and Verifiable Value Proposition)? - How do you stand out from the competition?
- Does you staff know, understand and discuss your value proposition consistently?
- Would you know if your marketing was generating poor, good or great sales opportunities?
Do you know what is "working" and what is "not"?
Developing effective sales and marketing strategies that adapt to your market is essential for business success. Based on proven methodologies our Forensic Marketing techniques will help us to develop an in-depth analysis of your sales and marketing processes. Building on this foundation we can develop a customized monitoring process to help your business grow where necessary.
Next, with refined "Customer Centric" definition of your organization's strengths we will work with you to audit desired stage in your sales or marketing processes.
Through our Evolution Cycle of (1) analysis, (2) testing, (3) evaluation and (4) evolution we will work with clients to develop an evolutionary perspective on their business.
Ultimately, sales will increase when we create customized sales and marketing programs to help our clients see what works and what does not. And, we will work with your sales and marketing teams to make this new perspective relevant to their situation.
Increase Lead Conversion Rates
- Do you know what are the critical questions your customers are asking you, and your competition?
- What information do casual "prospect" customers need that is different from "loyal" customers?
- How does your website, brochures or sales pitches differ for different market segments? And does your staff full understand these differences?
Significant customer sales increases have come from
The net result is that we grantee our lead generation abilities will perform or you do not pay!
If you are interested in our services, or would
like to request a face-to-face meeting,
call today at (705) 429-0931.
Warning Signs
"Impulse" Media Buys
Lack of Message Focus
No Strategy
Unclear Value Proposition
"Rogue" Sales People
Service Options
Customer Surveys
Competitive Analysis
Value Creation
Pricing Strategy
Marketing Strategy
“Although he initially knew very little about us or what we did, he spent a great deal of time getting to know us, our business and most importantly our marketing needs…
As significant as his marketing talents were, Michael's honesty and sincerity were what left a lasting impression with us…”
Melissa & David
Collingwood Chiropractic Service
